No from Yahoo and Google to Online Gambling Ads
Online search engines are caught in an ironic situation. News reports are stating that Google is not accepting paid search ads for online gambling companies, and that Yahoo has followed suit. Yet if you create hard-core pornography, you can easily buy paid advertisement on the world’s largest online search engines.
The search engines and the online gambling industries are growing so rapidly, executives in these companies are finding it hard to set a logical moral code, creating some bizarre contradictions.
Publicly-listed market leaders like PartyGaming and 888 cannot buy paid advertising on Google, but a backyard operation in Southeast Asia producing hard-core pornography is able to list their products at the top of search results? What kind of world are we living in?
The reasoning behind the Google and Yahoo logic is unknown. Their policy of not accepting paid advertisements from online gambling companies does nothing to affect search engine optimization (SEO). With quality SEO, online gambling companies can still place themselves at the top of natural searches for selected keywords. All the nonsensical policy appears to achieve is removing a massive revenue stream for both the search engines and online gambling companies.
A final point to consider about the policy: If Google and Yahoo allowed paid search ads, these would mostly be snapped up by the largest, most respected online gambling companies. Without paid search ads for the online gambling industry, Google and Yahoo are (in effect) leveling the playing field, forcing the respected market leaders to compete in SEO terms with smaller, possibly unethical, online gambling companies. By not allowing the large online gambling companies to buy paid advertisement, customers who wish to gamble online are more likely to gamble with unreputable operators, if those fly-by-night operators place higher on the natural search lists through superior SEO.
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May 29th, 2007 at 5:31
I think this is because Google and Yahoo does not like to promote these sites, because there are many illegitimate gambling sites out there.
HOWEVER:
“Publicly-listed market leaders like PartyGaming and 888 cannot buy paid advertising on Google, but a backyard operation in Southeast Asia producing hard-core pornography is able to list their products at the top of search results?”
Hmmm…this is interesting
“By not allowing the large online gambling companies to buy paid advertisement, customers who wish to gamble online are more likely to gamble with unreputable operators, if those fly-by-night operators place higher on the natural search lists through superior SEO.”
GREAT POINT MADE HERE! :-)
Debbie Edwars
http://www.findmypaydayloan.com
May 29th, 2007 at 9:38
Hi Debbie, thank you for your comment. I would be pleased if you join our community on our new casino and poker forum at http://forum.viaden.com. See you there!
May 31st, 2007 at 22:20
Its crazy logic (or no logic at all) and I totally agree with you. Both Google and Yahoo offer advertising to HYIP ponzi schemes, which are totally illegal ‘investment’ operations that routinely steal millions from US victims, but you can query that keyword and get a dozen scam ads. I don’t understand how Google can allow the hard core porn and scams, but deny other legal operations.
Mark
http://www.digitalmoneyworld.com
June 18th, 2007 at 18:45
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