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July 4th, 2007, Viaden Media became a full member of International Chamber of Commerce (ICC). Viaden Media, member of W3C and a High Technologies Park of Belarus, is the first and the only Belarusian company-member of ICC.

ICC is the most influential, popular and trustworthy international non-governmental organization that works to promote and support global trade and globalization processes. ICC membership groups thousands of companies, such as British American Tabacco, IBM, Mitsubishi, Occidental Petroleum, Pirelli, Pfizer, Shell, Thomas Cook, etc., of every size in over 130 countries worldwide. They represent a broad cross-section of business activity including manufacturing, trade, services and the professions. Through membership of ICC, companies shape rules and policies that stimulate international trade and investment. These companies in turn count on the prestige and expertise of ICC to get business views across to governments and intergovernmental organizations, such as WTO, U.N.O. and others, whose decisions affect corporate finances and operations worldwide. ICC has direct access to national governments worldwide through its national committees among others, making helpful suggestions on how to create the most favourable climate for international business development.

ICC contributes significantly by creating a wide range of documents to control activity in all economic spheres. Incoterms, standard trade definitions most commonly used in international sales contracts, can be considered the brightest example of ICC activity. A significant function of the International Chamber of Commerce is also the preparation and promotion of its Uniform Customs and Practice Documentary Credits (UCP), a set of rules on the issuance and use of letters of credit. The UCP has substantially universal effect. Devised and published by the International Chamber of Commerce, Incoterms, UCP along with other ICC rules are at the heart of world trade.

International Chamber of Commerce also serves as an advocate of world business in the global economy. The ICC International Court of Arbitration is the most respected service of its kind in the world. Its voluntary rule-writing for business spreads best practice in areas as varied as banking, marketing, anti-corruption and environmental management. Their policy-making and advocacy work keeps national governments, the United Nations system and other global bodies apprised of the views of the world business on some of the most pressing issues of the day.

Victor Prokopenya, Viaden Media СEO, is sure it is essential for the company to keep up to date and to take an active part in international commerce development. The point is that with members who are users and providers of information technology and electronic services from both developed and developing countries, ICC provides the ideal platform to develop global voluntary rules and best practices for these areas. Dedicated to the expansion of cross-border trade, ICC champions liberalization of telecoms and development of infrastructures that support global online trade and the integration of information and communication.

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