Sportech plc has entered into a strategic partnership with 888 Holdings plc which will see its principal business, The New Football Pools, being promoted across 888’s entire gaming database.
Coinciding with the launch of The New Football Pools in August 2008, the initial five year contract has been structured to include significant international marketing and distribution for the Pools. This includes an evaluation of international markets for football pools opportunities.
As part of the agreement, 888 will actively assist in the marketing of all of Sportech’s products to both companies existing and new customers in the UK and worldwide, and through an active single button ‘click through’ function, connect players to the Pools website where they can register and play.
888 will also provide Sportech with a turnkey online gaming operation, providing gaming and back-end software, customer support and payments processing services to Sportech’s online gaming operations, including littlewoodscasino and littlewoodspoker. As of September 2008, 888 will replace Cryptologic as the software provider for Sportech’s online casino and poker products.
The contract is structured to provide incentives to 888 to drive traffic to Sportech’s sites and 888 is committed to providing global marketing support over the length of the partnership. Sportech believes that the partnership will enable it to accelerate the growth of its online gaming business as well as significantly expanding the reach of the pools business. (more…)
save this post as PDF